Mitchell TruckArt
Mitchell TruckArt
Mitchell TruckArt is an innovative and unique community initiative that has been implemented in many regional areas where Mitchell operations are based.
The idea is to get local community members involved with the Mitchell business, and to play an active role in the development and promotion of the company within the region.
To date, the Mitchell TruckArt program has been implemented in Derby, Wyndham and Geraldton in Western Australia and in Cloncurry, north Queensland.
Mitchell offered members of the towns above to enter art competitions that would see the winners artwork transferred onto the trucks and trailers. The response and caliber of artwork entered in all competitions has been remarkable and the program has been very successful.
The result has been amazing, with four prime movers and nine trailers now decorated with unique artwork. The streets have never looked so colourful and Mitchell sincerely thanks everyone that has participated in the program.
